The marketing magic of telling people 'no'

拒绝的艺术,营销中的神奇魔力

Round Table China

2026-02-10

21 分钟
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单集简介 ...

Traditional marketing tries hard to pull everyone in. But what if your most powerful move was to willingly lose a customer? It sounds counterintuitive, yet a strategy called "dissuasion" is proving just that. Sometimes, the clearest way to attract your true audience is to politely show others the door. / At what time of the day do you crash(14:46)? On the show: Steve, Fei Fei & Yushun
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单集文稿 ...

  • Discussion keeps the world turning.

  • This is Roundtable.

  • You're tuned in to Roundtable.

  • I'm Steve Hatherly today with Fei-Fei and Youshun.

  • Coming up, forget casting a wide net.

  • The hottest new marketing strategy is telling customers to go away.

  • What?

  • Doesn't make sense.

  • We'll look at the surprising power of dissuasion in terms of marketing.

  • After that, they conducted a survey in America,

  • and they found that early afternoon is the time that most people crash.

  • Now that's not really surprising at all.

  • But they asked some interesting questions about energy levels, personal energy levels,

  • and we'll have a fun quiz about that today.

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  • if you don't like dark roast this isn't the coffee for you That sentence sounds like a great way to lose customers,

  • doesn't it?

  • Traditional marketing teaches businesses to cast the widest net possible,