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Hey, what's news listeners?
It's Sunday, February 8th.
I'm Alex Ocelev for the Wall Street Journal.
This is What's New Sunday,
the show where we tackle the big questions about the biggest stories in the news by reaching out to our colleagues across the newsroom to help explain what's happening in our world.
On today's show, artificial intelligence is reshaping the advertising industry.
We get into the visible and subtle ways AI is changing commercials and what it means now that AI companies themselves are getting in on the action.
It's Super Bowl Sunday, which means it's the advertising industry's, well, Super Bowl.
This year, 30 seconds of Super Bowl ad time costs more than $8 million for many companies.
And that's just for the time.
They can spend tens of millions more on making the ads themselves.
So increasingly, companies are turning to artificial intelligence to cut the cost of making an ad.