How college sports juiced Olympic development

大学体育如何激发奥运发展

The Indicator from Planet Money

2026-02-05

8 分钟
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How did the U.S. become the Olympic powerhouse it is today? Cold War competition. The Soviet Union sponsored their athletes. But America wanted its athletes to pull themselves up by their bootstraps. It birthed an unexpected accelerator of Olympic development: College football. Stay with us now. On today’s show, how college football became an Olympic development engine. And how that engine might not be running as smoothly as it once did. Related episodes: Why the Olympics cost so muchYou can't spell Olympics without IPA huge EU-India deal, Heated Rivalry, and a hefty $200k to OlympiansWhy Host The Olympics?The monetization of college sports For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
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  • NPR.

  • This is The Indicator from Planet Money.

  • I'm Whelan Wong, and guess who's back?

  • Adrienne Ma.

  • Welcome back, Adrienne.

  • What's up?

  • Good to be here.

  • It's so nice to see you again.

  • And you know what?

  • You are back right in time for the Olympic Winter Games,

  • which officially kick off tomorrow in Italy.

  • That means it's once again time to get obsessed with niche sports like luge and biathlon,

  • and to be chatting casually about triple sow cows and twizzles and figure skating.

  • I know what all of those things are.

  • Yeah, you do.

  • And of course, this is a time of comparing how many medals the US gets versus other countries.

  • After all, athletic prowess has long been a measure of soft power in geopolitics.

  • For the US, this desire to prove American superiority was really strong during the Cold War.

  • The Soviet Union sponsored their Olympic athletes.

  • Americans wanted to build a system