Is trying the new buying?

尝试新购物体验如何?

Round Table China

2026-01-30

28 分钟
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单集简介 ...

What if the newest trend in shopping isn't buying, but trying? Free tastes, test drives, and no-questions-asked returns are reshaping malls into showrooms for a growing trial economy. For consumers, the risk feels almost nonexistent. For brands, trust becomes the currency. But when does trying stop functioning as a preview and start replacing purchase altogether? And what happens when the free samples run out? On the show: Steve, Yushun & Yushan.
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单集文稿 ...

  • Discussion keeps the world turning.

  • What if the newest hottest thing in shopping isn't to buy, but just to try?

  • Free tastes, test drives,

  • and no questions asked returns are transforming malls into showrooms for the trial economy.

  • It's a win-win on the surface, stores build trust and you feel zero risk.

  • But when does trying stop being a preview and start being the whole show?

  • And what happens when the free samples run out?

  • After that,

  • three stories from our previous week of shows that have absolutely nothing to do with each other,

  • or do they?

  • The full circle draws the invisible line connecting one to the other to the other.

  • We're live from our studios in Beijing.

  • This is Round Table.

  • I'm Steve.

  • Thank you very much for being with us today.

  • And for the show, I'm with You Shin and You Shan.

  • First up.

  • Walk through a shopping district today, and you might not even need to stop for lunch.

  • Between cake samples and roast duck bites, mmm, yum.

  • Free tastings are everywhere.