660. The Wellness Industry Is Gigantic — and Mostly Wrong

660. 健康产业规模庞大——却大多误入歧途。

Freakonomics Radio

2026-01-23

1 小时 5 分钟
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Zeke Emanuel (a physician, medical ethicist, and policy wonk) has some different ideas for how to lead a healthy and meaningful life. It starts with ice cream. (Part three of “The Freakonomics Radio Guide to Getting Better.”)   SOURCES:Zeke Emanuel, oncologist, bioethicist, professor at the University of Pennsylvania.  RESOURCES:Eat Your Ice Cream: Six Simple Rules for a Long and Healthy Life, by Zeke Emanuel (2026)."Nutrition Science’s Most Preposterous Result," by David Merritt Johns (The Atlantic, 2023).  EXTRAS:"Is Ozempic as Magical as It Sounds?" by Freakonomics Radio (2024)."The Suddenly Diplomatic Rahm Emanuel," by Freakonomics Radio (2023)."Ari Emanuel Is Never Indifferent," by Freakonomics Radio (2023)."What’s the “Best” Exercise?" by Freakonomics Radio (2014). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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  • The global wellness industry is estimated at around seven trillion dollars and it's growing fast I guess you could see that as a great thing that so many people have so many resources to devote to their well-being We should say that what the industry counts

  • as wellness can extend pretty far from anything to do with your sleep to home cold plunges from high protein everything to biohacking with untested peptide injections from Chinese labs Before there was social media or podcasts,

  • books were the primary vehicle for spreading the wellness gospel.

  • And there's still thousands of books published in the space every year.

  • But the book we're talking about today has a title that may seem out of sync with the current wellness trends.

  • Eat your ice cream is the name.

  • That is Ezekiel or Zeke Emanuel.

  • He has been on the show before talking about GLP-1s and the dysfunctional American healthcare system.

  • He has been a key player in that system.

  • He is an oncologist, a bioethicist,

  • a professor at the University of Pennsylvania and a policymaker who helped draft the Affordable Care Act.

  • In his new book,

  • he argues that most wellness advice today manages to be both too complicated and too simplistic.

  • A lot of the wellness gurus and influencers out there,

  • they have to get on social media daily, they have to write something,

  • and they make things way too complicated

  • because they have to have something quote unquote new to bring people back.

  • They're too simplistic

  • because most of these wellness things are just focused on the physical and sort of downplay other things.

  • So how does he see wellness?