Why these swing voters say they’re frustrated with Trump

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  Hey there, it's the NPR Politics Podcast for Thursday January 22nd, 2026.

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  I'm Miles Parks and I cover voting.

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  I'm Ashley Lopez at Cover Politics.

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  And I'm Mara Eliasson, Senior National Political Correspondent.

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  And we are taping this at 106 p.m.

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  on Thursday.

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  And today on the show, we are hearing directly from a very important group of voters.

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  And introducing a new recurring segment for the podcast, which we're super excited about.

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  Ashley, you and Mara have put this all together.

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  We are talking specifically about swing voters.

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  These are voters who voted for Joe Biden in 2020.

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  Donald Trump in 2024, this is the holy grail for political reporters.

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  Tell us more.

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  Right.

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  So, NPR is partnering with Engages and SEGO, which are messaging experts and market researchers.

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  And a big part of what they do is just try to figure out why people feel the way they feel about something.

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  And Rich Tao at Engages, who came to NPR with this passion project of his,

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  partners with a media company to get a sense of what swing voters in swing states are thinking about when it comes to the news.

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  And I mean,

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  there's a couple reasons of why this is super helpful to political reporters like Mara and I.

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