2026-01-20
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T's and C's apply.
The idea is that brain rot is a semantic class that points back to the algorithm.
So, it started out with skibbity, riz, Ohio.
Skibbity doesn't mean anything, riz is charisma, Ohio doesn't mean anything either.
It's funny because these words are algorithmic trends and they're overused to death.
Creators use them because they're trending and that helps them go more viral.
And then we're in this positive feedback loop of the phrase becoming more of a meme and more creators using it
because the algorithm is pushing it and then it becomes even more of a thing.
Hey everyone, it's Adam Graham.
Welcome back to Rethinking, my podcast with Ted on the science of what makes us tick.
I'm an organizational psychologist,