Audio awards: why the Golden Globes have missed the mark

音频奖项:为什么金球奖失准了

Editor's Picks from The Economist

2026-01-15

11 分钟
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A handpicked article read aloud from the latest issue of The Economist. The Golden Globes are right to take podcasts seriously. But Hollywood's attempt to reward them risks mistaking popularity for quality. Listen to what matters most, from global politics and business to science and technology—subscribe to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account.
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单集文稿 ...

  • The Economist Hi there, it's Jason Palmer here,

  • co-host of The Intelligence, our daily news and current affairs podcast.

  • This is Editor's Pics.

  • You're about to hear an article from the latest edition of The Economist, read aloud.

  • Enjoy.

  • The two biggest awards shows in America are mixing things up for 2026.

  • In March, the Academy Awards will present its inaugural Oscar for Best Casting.

  • And on January 11th, the Oscars' boozy cousin,

  • The Golden Globes, will also hand out a new prize, Best Podcast.

  • At first glance it might seem odd that the globes,

  • which have celebrated films since 1944 and television shows since 1956,

  • are now judging another medium.

  • But that is to misunderstand the place of podcasts in the cultural landscape.

  • These days every celebrity worth her larynx has a podcast, or at least appears on them.

  • They have become as essential a stop on the film promotion circuit as late-night talk shows once were.

  • Podcasts may also have helped Donald Trump back to the White House.

  • From July 2024 until Election Day,

  • he appeared on 20 to Carmilla Harris' 8, and his were vastly more popular.

  • It is also to misunderstand podcast's relationship to the screen.

  • Many films and TV shows are adapted from hit podcasts.