Cult following: how social media boosts evangelism

粉丝追随:社交媒体如何助推福音传播

Editor's Picks from The Economist

2026-01-14

11 分钟
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A handpicked article read aloud from the latest issue of The Economist. Modern cults often speak the language of wellness and self improvement. Now, online tools are allowing them to tighten control while hiding abuse in plain sight. Listen to what matters most, from global politics and business to science and technology—subscribe to Economist Podcasts+. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account.
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  • The Economist.

  • Hello, Rosie Bloor here, co-host of The Intelligence, our daily news and current affairs podcast.

  • Welcome to Editors Pics.

  • You're about to hear an article from the latest edition of The Economist, read aloud.

  • We hope you enjoy it.

  • It began as just another niche game inside Roblox, an American video game platform.

  • Players wandered through dark forests, exchanged clues and chatted as they explored.

  • Within these spaces, a group of adults steered some children into Discord,

  • an online messaging service.

  • They told them that the game's geometric symbol had real world power and could connect them to a higher state.

  • Entry to the group's inner circle required proof of loyalty.

  • Children were asked to film themselves performing a series of tasks.

  • At first, the challenges seemed harmless.

  • Over time, they became more intrusive,

  • with some children pushed into carving the symbol into their skin.

  • Incidents like this illustrate how the internet has changed the way cults operate by replacing the door-to-door evangelists and street corner preachers of the past with online influencers,

  • life coaches and self-styled healers.

  • These new cult leaders target people where they're most vulnerable, alone online.

  • The result has been a sharp increase in cult activity.

  • Mivilloud, the French government's watchdog on sectarian aberrations,