Hello and welcome to The English We Speak where we explain phrases used by fluent English speakers so that you can use them too.
I'm Feifei and I'm joined by Beth.
Hi Feifei.
Did you see Gary taking more arty pictures of his coffee this morning and posting them online?
He wrote in the caption that he is living his best life.
Classic aura farming.
For sure.
Everyone drinks coffee but not everyone posts pictures of it to make themselves look cool.
He's doing it for attention or praise and that's what aura farming is.
We see people aura farming online a lot these days.
People might post images of themselves doing a good deed for someone else or might manipulate a photo to make themselves look more attractive or rich.
all because they want to boost their aura, their reputation.
Yes,
a friend of mine loves going to fancy and expensive restaurants and then posting pictures of them.
She's definitely aura farming.
Yeah, it sounds like it.
Sometimes it's harmless, but sometimes it's a bit obvious.
Yes.
Let's listen to more examples of aura farming.
He's just aura farming.