Can you trust you're getting the same grocery prices as someone else?

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  NPR.

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  This is the indicator from Planet Money.

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  I'm Waylon Wong.

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  And I'm Steven Massaha.

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  And Waylon, I have a confession.

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  I love grocery shopping.

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  Me too!

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  It's like my weekend activity.

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  I mean it's so fun.

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  I mean it's the place where you could like buy crispy chili flakes and like a light bulb.

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  There's like aisle after aisle fresh fruit and I love a bakery section.

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  Yes, and every purchase of a croissant or a box of ice cream bars provides the store with data.

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  Data that's used to figure out how much to stock and how much to charge.

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  Most of this data gathering is pretty passive.

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  You weigh your lettuce, scan your card, and bam, new data.

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  But recently, some grocery stores took that a step further.

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  They gathered data by charging some customers more than others.

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  On today's show, How much can you really trust you're getting the same price tag as someone else?

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  We look at research and how grocers charge different customers,

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  different amounts for the same items on the shopping platform, Instacart.

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