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No frills, no promos, no nonsense.
Just rice, oil and drinking water.
Cheaper than you ever thought possible.
Hard discount supermarkets are rewriting China's retail playbook.
But how come shop owners get to keep the lights on while keeping prices low?
That is the question today.
But now.
Step inside a hard discount supermarket and you notice what's missing.
No music, no product posters, no sales chatter, just shelves lined with daily staples, rice,
milk, tissues, and stacked in their shipping boxes, as if the warehouse simply slid into the street.
Now we're talking about these hard discount supermarkets,
but can these players sustain this low margin, high value, mold and how?
So tell us more about this hard discount supermarket.
Exactly what is it and what is hard discount?
Yeah,