Welcome to the Inquiry with me Tanya Beckett from the BBC World Service.
One question, four expert witnesses and an answer.
Thank you so much!
A year ago,
music's largest grossing concert tour of all time made a stop in Canada for its grand finale.
Taylor said so long to the Evers Tour in Vancouver last night,
20 months after the three-hour plus show made its debut.
It was the conclusion of an almost two-year live music sprint by Taylor Swift,
which took in no fewer than five continents.
By the time the star had bid a tearful goodbye to her band and crew that night in Vancouver,
Swift's 149 concerts had ended up grossing over $2 billion.
Until that point, no concert tour in history had brought in revenues of even half that number.
But Taylor Swift's staggering achievement set a new bar.
Nine months later,
pop band Coldplay completed the latest leg of its music of the Sphere's world tour.
Revenues so far have topped one and a half billion dollars.
This week we're asking, how did music mega tours become such a money spin-up?
So far they've been watching on YouTube, listening to the music on Spotify,
but having them coming to your town, that's really big deal.
In order to understand the starting point for concert megatoos,