The secret to Nintendo's success (Encore)

单集文稿 ...

• 00:00

  Hey everyone, hope you're having a great holiday break.

• 00:03

  For the next week, we are running some of our favorite shows from this year.

• 00:07

  Today's episode is about how Nintendo became a gaming juggernaut.

• 00:12

  NPR.

• 00:18

  In the world of consumer electronics, being number one is usually an advantage.

• 00:28

  Like, if your product has the newest tech, the most features,

• 00:31

  the fastest processors, chances are people will line up to buy it.

• 00:36

  Sometimes, though, it pays not to be number one.

• 00:39

  Take Nintendo.

• 00:40

  Earlier this month, it released its latest console, the Switch 2.

• 00:44

  Now, as a piece of video game machinery,

• 00:47

  the new Switch is nowhere near as powerful as its competitors,

• 00:50

  like the Sony PlayStation or the Microsoft Xbox.

• 00:54

  And yet, when the Switch 2 was released a little over a week ago, 3, 2, 1, go!

• 01:01

  Gamers in New York camped out on the sidewalk outside a Nintendo store for hours just to snag one.

• 01:08

  She's been here since 1230.

• 01:10

  Oh my god.

• 01:12

  So much longer than I thought.

• 01:13

  I've been here for now 18 days and me and my buddy Chris and or Chicken Dog have been planning this for two years.

• 01:22

  Chicken Dog is such a great name.

• 全部文稿