Why every A-lister also has a side hustle (Encore)

为何每颗明星都有副业(再演)

The Indicator from Planet Money

2025-12-24

9 分钟
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Happy Holidays from The Indicator! For the next week, we're running some of our favorite shows from this year. On today's show, why celebrities are increasingly investing in their own brands.This piece originally aired August 14, 2025.Related episodes:The celebrity crypto nexusThe Olympian to influencer pipeline (Apple / Spotify) For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
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  • Happy holidays from The Indicator.

  • For the next week, we're running some of our favorite shows from this year.

  • Today's episode details why celebrities are increasingly investing in their own brands.

  • NPR.

  • This is The Indicator from Planet Money, I'm Darian Woods.

  • And I'm Waylon Wong.

  • Lisa Loeb is the singer-songwriter behind the 90s Billboard hit Stay.

  • I have belted this song many times.

  • Is today going to be one of those days, Waylon?

  • No, I'm not going to sing on this show.

  • Well, I only hear what I want, and so I heard you singing in my head.

  • Lisa is known for her signature look, which is cat eye glasses.

  • Not the cat eye of my grandmother, which is sort of that grandma pointy, very pointy, pinched look.

  • But it was a little bit more of kind of a sexy librarian.

  • And I just realized it was a really flattering shape.

  • And it was one that I really gravitated towards.

  • Lisa said people would often say to her, you should have your own line of eyewear.

  • And she initially resisted this idea.

  • I think people were seen as dilatants when you We're just as interested in the t-shirts you were making as the music that you were making.

  • But as the music industry changed, so did Lisa's thinking.