ReThinking: Raising a new generation of readers with Shannon Hale

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  Got a business problem?

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  There's a TED Talk for that.

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  Stay updated on everything business on TED Business,

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  a podcast hosted by Columbia Business School Professor Maudupé Acanola.

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  Every week, she'll introduce you to leaders with unique insights on work,

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  answering questions like, how do four-day work weeks work?

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  Do will a machine ever take my job?

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  Get some surprising answers on TED Business wherever you listen to podcasts.

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  This story, like any good superhero, actually has an origin story.

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  So I've got four kids, my second,

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  her name's Magnolia, and one day she was wearing this butterfly skirt.

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  And she pointed to the different colors on it, and she said, mama, pink is a girl color,

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  and purple is a girl color, and yellow is a girl color, but not black.

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  And I was like, what?

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  Like, of course girls can wear black.

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  And she said, but mama, princesses don't wear black.

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  And for her, a princess wasn't about a royal title or being the child of a monarchy.

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  That didn't make sense to her.

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  A princess was, you know, a girl plus.

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  In fact, one time when she was even littler, she asked me,

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