Paper performance: the drama of gift wrapping

纸张性能:礼盒包装的戏剧性

Editor's Picks from The Economist

2025-12-18

6 分钟
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A handpicked article read aloud from the latest issue of The Economist. Wrapping paper transforms Christmas gift-giving into a five-act drama. It's wasteful, enervating, and absolutely worth it.
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  • The Economist.

  • Welcome to Editor's Picks.

  • I'm Charlotte Howard.

  • I'm the co-host of our American Politics podcast, Checks in Balance.

  • You are about to hear an article we have chosen from the most recent edition of The Economist.

  • We hope you enjoy it.

  • eons to claw up the edge of the sticky tape.

  • How much of your life have you spent doing this?

  • When at last you manage it,

  • the snippet of tape coils up annoyingly before you can smooth it under the wrapping paper.

  • You cut off far too much paper for the job, but it seems profligate to throw the leftovers away.

  • They are stuffed into a drawer full of strips discarded at past Christmases.

  • The whole brothers of Kansas City have a lot to answer for this time of year.

  • Short of tissue paper in 1917, they sold fancier envelope linings instead.

  • Thus, modern decorative wrapping paper was born, so later was hallmark.

  • It was handy during the Depression as a way to ornament often ordinary presents.

  • Today, the gift packaging industry consumes billions of dollars and umpteen trees,

  • chiefly at Christmas.

  • But, in life and art, each sheet of wrapping paper also tells a story,

  • turning a simple exchange into a five-act drama.