Compass vs. Zillow: The Real Estate Wars

指南针对决Zillow:房地产之战

The Journal.

2025-12-16

21 分钟
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Compass CEO Robert Reffkin wants to change the way Americans buy and sell homes by encouraging sellers to list their homes privately when they first hit the market. That strategy is challenging companies like Zillow, which have made information about home listings accessible to buyers. WSJ’s Nicole Friedman explains why Compass wants to overhaul the real estate market, and why Zillow is putting up a fight. Jessica Mendoza hosts. Further Listening: - A Case of Conspiracy in Real Estate - Think It's Expensive to Buy a Home? Try Owning One. Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • If you're in the market for a home, good luck.

  • It can be really difficult right now.

  • I think the general experience for home buyers is that it's stressful.

  • That's our colleague, Nicole Friedman.

  • She covers real estate.

  • It's very expensive to buy a home, especially these days.

  • Home prices are high.

  • Mortgage rates are high.

  • In a lot of parts of the country, there are still not enough homes to choose from.

  • The inventory is lower than it was before the pandemic.

  • And so they're really kind of glued to the listing sites, you know,

  • waiting for a new home to pop up, hoping that this could be the one.

  • Those online listing sites have become an essential part of buying a home.

  • Sites like Zillow and Redfin list thousands of homes for sale across the country.

  • I think for a lot of buyers, that's where they start the process.

  • If they're thinking about buying a home, even just casually like, oh, is this the year?

  • Maybe we should buy.

  • They go to one of these portals.

  • They set up, you know, search alerts for their neighborhood or their budget.

  • And so looking at home listings is often the very first step.