When you think about the American advertising business,
if you're like me, you think of the TV show Mad Men.
Every great ad tells a story.
The show's set in the 1960s and follows an ad exec named Don Draper.
In nearly every episode,
he and his team brainstorm creative new ads that play on people's imagination and emotions.
My colleague Katie Dayton, who covers advertising, says Mad Men is pretty realistic.
The way an ad has been made for the last 50, 60 years, you know,
all the way back to the Mad Men era, the way it's made hasn't really changed that much.
That series famously ends on a Coke ad.
Can you sing me the song?
I will not sing it.
Just a little, just a little.
But I can tell you, I would like to buy the world a Coke.
Mad Men was fiction, but that Coke ad is real.
Coke for years has been making influential, award-winning ads.
They're known as leaders in the field, and decades of creative,
unique ads have helped make them one of the most recognizable brands in the world.
But recently, Coke has been changing its approach,
working with fewer Dawn drapers and more artificial intelligence.