The changing face of gold

黄金之变脸

Round Table China

2025-12-10

25 分钟
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单集简介 ...

Walking into a mall today reveals a striking contrast: traditional gold jewelry counters stand hushed, while the same brands' online livestreams explode with millions of viewers. Young Chinese consumers are redefining gold, transforming it into fashion, investment, and entertainment all at once. The gold rush is back, and its drivers are entirely new. / All eyes on Hainan International Film Festival (19:06). On the show: Niu Honglin, Steve & Guo Yan
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单集文稿 ...

  • Discussion keeps the world turning.

  • This is Round Table.

  • You're listening to Round Table.

  • I'm Niuhou Lin with Steve and Guo Yan.

  • Walk into a shopping mall today, and you might notice something strange.

  • Traditional gold jewelry counters are quieter,

  • while online livestream rooms featuring the same brands are exploding with millions of viewers.

  • As young Chinese consumers turn gold into fashion, investment,

  • and entertainment all at once, brands are quickly and quietly reinvent themselves.

  • From coupons on e-commerce platforms to NBA themed gold drops.

  • The gold rush is back, and its drivers are entirely new.

  • Did you buy some gold this year?

  • Let's talk about it.

  • And in early December, while much of the world prepares for winter,

  • Hainan opens its shores to one of the fastest rising film festivals in Asia.

  • Backed by China's free trade ambitions and designed as a platform for international collaboration,

  • the festival now attracts record submissions.

  • world premieres and industry delegations.

  • This year's edition, from its Avatar China premiere to its AI film season and Thai pavilion,

  • signals not just artistic ambition,