2025-12-04
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There's no shortage of bi-local slogans from around the world to bolster national economies,
reduce imports, or simply to promote sustainability.
Not surprisingly, Russia, a country facing international sanctions,
has its own patriotic consumption drive, elevating the status of the Made in Russia label.
President Putin stands firmly behind the slogan, покупай руское, or buy Russian,
and the passion for Russian has fired up plenty of followers.
You can almost hear the existential cry to protect Russian products.
In the voice of musician Stas Berecki in this clip,
appealing to his compatriots to buy Russian iPhones.
Basically,
the idea here is to create the impression that Russia can produce its own stuff domestically.
This message plays very well with the government that wants to show that Russia is self-sufficient in the face of international isolation.
In our previous episode, we explored a concept of national identity embraced by the Kremlin,
the so-called Russian cultural code, and its emblem, the traditional Kokoshnik headdress.
But the economy is less pliable than culture, where censorship rules.
Here, market forces have the final say.
Russians can buy anything they want, and they do.