Discussion keeps the world turning.
This is Round Table Sensitive skin cases in China have become more of a norm than an outlier,
but as the booming care market a real solution or part of the problem,
as winter has arrived and the issue of skin becomes a pressing one for many,
we'll investigate the hidden triggers and the truth behind the labels,
tracking the science and the spin all the way to the source.
We're live from our studios in Beijing, this is Round Table, I'm Steve,
thank you so much for being with us today, and for the show I'm with Youshun and Fei-Fei.
First up.
For nearly two-thirds of people in China,
the daily reality is a battle against skin that is persistently red,
itchy, and or reactive, a startling condition that has surged dramatically in just one decade.
This silent epidemic has ignited a booming,
crowded market of specialized products, all promising solace and relief.
Beneath the sophisticated marketing and compelling packaging, however,
the real drivers of this crisis are a complex web of modern environmental and lifestyle changes,
revealing a profound disconnect between our skin and our world.
Yet amidst this flood of serums and creams there are so many out there,
it's tough to know whether consumers are finding genuine solutions or simply navigating a labyrinth of cleverly marketed hope.
And it's so confusing,