Inside Quince’s Quest to Sell Luxury Goods for Less

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• 00:05

  It's Cyber Monday.

• 00:06

  And if your inbox is anything like mine,

• 00:09

  you've gotten dozens and dozens of emails from companies all claiming to have great deals for holiday shopping.

• 00:15

  One of the emails I got is from a brand that I've been a customer of for a while now.

• 00:19

  It's called Quince.

• 00:22

  Can someone explain to me what the Quince brand is?

• 00:25

  Has anyone ordered from Quince?

• 00:27

  Have you guys heard of Quince?

• 00:29

  Quince is a website that makes very fashionable and very trendy essentials.

• 00:36

  That's our colleague Javi Lieber.

• 00:38

  She covers fashion and culture and has been reporting on Quince.

• 00:42

  It has that aesthetic that millennials find irresistible.

• 00:46

  There's a lot of beige, a lot of browns.

• 00:49

  A lot of neutrals.

• 00:50

  A lot of neutrals.

• 00:52

  They make the things that you could see folding into your everyday life.

• 00:57

  Quinn sells all kinds of products, from bed linens to furniture to clothes.

• 01:02

  The idea is everyday essentials that feel luxe.

• 01:05

  Think silk shirts, cashmere sweaters, and Italian leather purses.

• 01:09

  And, you know, they sort of market and package their products in a way where you feel like,

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