Capitalism (Taylor's Version) (25-minute Podcast Version)

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• 00:00

  This is Planet Money from NPR.

• 00:06

  Taylor Swift's new record got all kinds of people all hot and bothered.

• 00:13

  They said it was sloppy, immature, just not that good.

• 00:25

  Some listeners were disappointed it didn't sound as advertised.

• 00:29

  This is a sad day to be a Swiftie, and that's just my truth.

• 00:34

  But it is also capitalist genius.

• 00:37

  The death of a showgirl, the life of a capitalist.

• 00:40

  That's what I think this album honestly should be called.

• 00:42

  The life of a showgirl broke records for sales,

• 00:45

  the equivalent of over 4 million albums sold in the first week.

• 00:48

  At the same time, a lot of fans had concerns about the actual quality of the album.

• 00:55

  If the album didn't sound so great, how did it sell so much better than everything else?

• 01:00

  The answer to that question may just be the trade secret behind Taylor Swift, Inc.

• 01:17

  Hello and welcome to Planet Money.

• 01:20

  I'm Alexi Horowitz-Gazi.

• 01:21

  Today on the show, sure, Taylor Swift is a talented musician and performer,

• 01:25

  but we're here because of her talents at Money Making.

• 01:29

  Our friends over at Vox's Daily News Podcast today explained,

• 01:32

  had a great dissection of how musicians are using new business savvy to game the charts and play off the spending habits of their biggest fans.

• 01:41

  None more than Taylor Swift.

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