Hey there, Steven Dubner.
Today,
we're playing the second and final part of our series on the economics of the Macy's Thanksgiving Parade,
which we first published in 2024.
We have updated facts and figures we're needed.
As always, thanks for listening.
On Thanksgiving morning,
roughly 30 million people watch at least some of the Macy's Thanksgiving Day Parade on TV.
For a lot of them, It wouldn't feel like Thanksgiving without the parade.
In the first episode of the series, we spoke with the parade's executive producer, Will Koss.
I asked him why it is so popular.
His answer was pure tevia.
I'd say tradition.
Tradition, tradition, tradition is at the core.
It's really about having this thing.
This giant thing that shows up for you,
everything's giving morning and it's going to be a little bit of spectacle,
a little bit of kitsch, a little bit of art.
It's become a moment in time for all of us to drive back to.
But even our favorite traditions are not guaranteed their place in the future.