2025-11-28
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The Economist So we're at Covent Garden Market near Economist HQ and this is a really cool market
because it's been here since the 17th century.
Avantika Chilkoti is the Economist's global business and luxury fashion correspondent.
It used to be all fruit and veg salesman and you kind of still get that vibe as a covered market with all these metal slats but now it is heaving with exactly the kind of stores where you want to do your Christmas shopping.
She went down to sample the mood in one of London's busiest shopping districts ahead of Black Friday.
There's posh chocolate shops, there's perfume shops,
there's a huge apple store for those who are feeling generous.
And at the moment, it's super festive.
So underneath the market, you've got these ginormous gold bells with the red glitter.
There's a disco ball.
The Christmas tree is about...
God, I don't know how tall that is.
It's like 50 of me tall.
It's amazing.
It's a lovely scene, but in the age of AI,
could things be changing for old shopping districts like this?