Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)

梅西百货的感恩节游行是其最有价值的资产吗?(更新)

Freakonomics Radio

2025-11-27

52 分钟
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The iconic department store calls the parade its “gift to the nation.” With 30 million TV viewers, it’s also a big moneymaker — at least we think it is: when it comes to parade economics, Macy’s is famously tight-lipped. In this 2024 episode, we try to loosen them up. (Part one of a two-part series.)   SOURCES:John Cheney, carpenter at Macy’s Studios.Will Coss, vice president and executive producer of Macy’s Studios.Jeff Kinney, author, cartoonist, and owner of An Unlikely Story Bookstore and Café.Kevin Lynch, vice president of global helium at Messer.Jen Neal, executive vice president of live events and specials for NBCUniversal Entertainment.Tony Spring, chairman and C.E.O. of Macy’s Inc.Jessica Tisch, New York City police commissioner, former commissioner of the New York City Department of Sanitation.Dawn Tolson, executive director of Citywide Event Coordination and Management and the Street Activity Permit Office for the City of New York.  RESOURCES:Macy’s: The Store. The Star. The Story., by Robert M. Grippo (2009).History of Macy’s of New York, 1853-1919: Chapters in the Evolution of the Department Store, by Ralph M. Hower (1943).Macy’s Thanksgiving Day Parade.  EXTRAS:"Helium," by The Economics of Everyday Things (2024). Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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  • Hey there, it's Stephen Dubner.

  • Happy Thanksgiving.

  • The episode you're about to hear was originally published in 2024 and it is about as Thanksgiving

  • as it gets.

  • We have updated facts and figures.

  • We're needed.

  • As always, thanks for listening.

  • I really only started paying attention to the Macy's Thanksgiving Day parade about 10 years ago when my family and I moved into the neighborhood where the parade starts and where the night before they stage everything.

  • This is on the Upper West Side of Manhattan.

  • They take over two extra-wide streets to lay out the giant balloons.

  • Each balloon arrives folded up flat in its own small rolling cart.

  • It gets unpacked, unfolded, laid out on the pavement, and then comes the helium.

  • There's a truck nearby with big helium canisters stacked horizontally on a rack.

  • Up close, the balloons are really big.

  • You see this as soon as they start drinking up some helium and puff up to full size.

  • But tonight is Wednesday, the night before the parade.

  • Inflation night, they call it.

  • So the balloons aren't allowed to rise to parade height.

  • Each one has a net thrown across the top and the net is held down by sandbags.

  • If you happen to be passing by on foot,