Shein: How the fast fashion disruptor ran into real world problems

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  Enjoy it while you can, because tomorrow means only one thing.

• 01:16

  Black Friday, a slightly stressful and slightly sweaty day of deals and steals.

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  But while we Americans may have created an entire holiday around consumerism,

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  It's a company founded in China that's super-charging the world of bargain hunting.

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  It's useful to think of Xi'en, the ultra-fast fashion brand,

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  as more like an Amazon than Azara or H&M.

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  And the company is now valued at an estimated $30 billion.

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  That's more than either of those major rivals.

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  But behind the big numbers, there's also been some major criticism.

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  There are questions over how the company treats the workers who make its clothes.

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  and the environmental impact of shipping millions of small packages of clothing all around the world.

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  From the BBC, I'm Osmah Khaled in Washington, D.C.

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  And I'm Tristan Redman in London.

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  And today on The Global Story,

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  how did this previously little-known Chinese e-commerce site become a global fashion giant that's managed to survive and thrive despite controversy and criticism?

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