The Case of the Missing $15 Billion Fortune: Part 1

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• 00:05

  Our colleague Nick Kostoff covers European luxury brands.

• 00:09

  Nice beat if you can get it.

• 00:11

  In a while back,

• 00:12

  he took one of the most beautiful road trips you can imagine through the Swiss Alps to a small village called Ferret.

• 00:22

  Yeah, so Ferret is a tiny hamlet.

• 00:26

  There's maybe 12 houses.

• 00:28

  How I got there was I got a train from Paris to Geneva, and then I drove through the Alps.

• 00:33

  Really, really beautiful drive.

• 00:35

  And then you leave kind of the last town, drive another three kilometres, and then you get to Ferré.

• 00:42

  So it's very, very remote.

• 00:44

  It's incredibly beautiful.

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  I can't overstate how beautiful the views are from Ferré.

• 00:51

  But Nick wasn't there to sightsee.

• 00:54

  I was there to find a guy called Nicolas Poich,

• 00:59

  who is a fifth-generation heir to the Hermès fortune.

• 01:05

  Nicolas Poich is the great-great-grandson of Thierry Hermès,

• 01:10

  the founder of the French luxury goods company.

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  For years, Poich was Hermès' biggest shareholder and one of the richest men in Europe.

• 01:19

  And then, two years ago, Poich made a jaw-dropping claim He was out of money, broke, skint.

• 01:27

  As for his Hermes shares, shares which today would be worth about $15 billion,

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