Don't fall for these marketing tactics this holiday season

单集文稿 ...

• 00:00

  You're listening to LifeKit from NPR.

• 00:08

  Hey, it's Marielle.

• 00:09

  You know what I like to do as a fun holiday season activity?

• 00:13

  Open the Promotions tab on my email.

• 00:15

  I did this recently with Brian Vines.

• 00:18

  He's a reporter at Consumer Reports,

• 00:20

  a nonprofit that does product testing, consumer research, and journalism.

• 00:23

  Is it scary in there?

• 00:25

  It's so scary.

• 00:27

  Before I even started reading the subject lines of the many marketing emails that I apparently signed up for,

• 00:32

  he was like, oh, I know what they're going to say.

• 00:34

  Well, they say, by now, extra 20% off.

• 00:38

  Factory sale.

• 00:40

  Last chance.

• 00:41

  Last chance.

• 00:42

  Last chance.

• 00:43

  Last chance.

• 00:44

  Lies.

• 00:44

  Leave the last chance to Donna Summers.

• 00:46

  There's never been a last chance since Donna Summers recorded that record.

• 全部文稿