Is the Hottest Investment Pokémon Cards?

这是最热门的投资品吗,宝可梦卡牌?

The Journal.

2025-11-25

21 分钟
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Pokémon cards are beating the benchmark S&P 500 and tech stocks like Meta. WSJ’s Krystal Hur has been talking with a few collectors that have hit it big thanks to some prized sparkly cardboard from their childhoods. But are there signs of a bubble and that we’re reaching peak Pikachu? Jessica Mendoza hosts. Further Listening: - The $55 Billion Deal to Take EA Private - GameStop and the Rise of the Reddit Investor Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices
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  • Not long ago, a 27-year-old named Lucas Shaw went hunting for treasure.

  • He found it in his parents' basement.

  • Inside a dusty box were some prized possessions that Lucas hadn't thought about since grade school.

  • Something that was relatively worthless for 20 years is now worth their weight in gold,

  • it seems like.

  • It was a collection of Pokemon trading cards, a collection that Lucas had obsessed over as a child,

  • and that Lucas as an adult now turned into a small fortune.

  • You know, I tried my hand in crypto, took some losses,

  • tried my hand at some stocks, but Pokemon cards was definitely my best investment.

  • and then just use that to splurge on things such as an engagement ring with three and a half carats of diamonds.

  • A sparkly diamond ring valued at $7,000, courtesy of some sparkly cardboard.

  • It is time to dig out your old Pokemon cards.

  • Pokemon trading cards are not just for kids anymore.

  • Pokemon cards can fetch tens of thousands of dollars when sold on eBay.

  • First edition cards have appreciated by, get this, over 10,000 percent.

  • Pokemon cards, based on the video game-turned-global franchise about monsters that battle for glory,

  • have evolved into a speculative asset.

  • One that's hotter than a flaming Charizard.

  • These cards have turned into an investment with a 3,000 percent return.

  • and it's blazing past the SMP 500.