‘Enshittification’: how we got the internet no one asked for

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• 00:00

  This is The Guardian.

• 00:09

  Today, why does the internet feel like it's getting worse?

• 00:13

  And what could you do about it?

• 00:24

  Let's try an experiment together.

• 00:28

  Get your phone, open Instagram, start scrolling.

• 00:32

  Okay, I'm doing it now.

• 00:37

  So first up, I've got a post from Michaela Cole.

• 00:42

  Instagram says I might be interested in.

• 00:49

  Okay, I'm not following her.

• 00:52

  I probably should be.

• 00:53

  Now there's six suggested reels Instagram says I might like.

• 00:58

  Five of them are food related, by the way.

• 01:00

  One is about renovating a tiny apartment.

• 01:02

  I'm sorry, but I'm taking title of Queen of Maximising Space.

• 01:05

  Because this girly fit a fully functioning ensuite into a 1.8 by 1 meter cupboard.

• 01:09

  Sponsored post from a brand I've never heard of.

• 01:12

  Sponsored post from a ticketing company.

• 01:14

  Real from an influencer I don't follow.

• 01:16

  Suggestion that I follow Bernie Sanders.

• 01:18

  We need your help, big time.

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