It's Merriam-Webster's Word of the Day for November 20th.
Today's word is GOSH, spelled G-A-U-C-H-E.
GOSH is an adjective.
It describes someone or something having or showing a lack of awareness about the proper way to behave.
When describing a person or a behavior, gauche can mean socially awkward or tactless.
When describing an object such as a product with a vulgar image or slogan on it,
it can mean crudely made or done.
Here's the word used in a sentence from The New Yorker by David Denby.
Ignorance of classical music for many people is no longer something to be ashamed of
as it was 60 or 70 years ago.
If you are indifferent to it, no one will notice.
If you hate it, you may even be praised for your lack of snobbery.
Almost no one will be so gauche
as to tell you that you are missing out on something that could change your life.
Although it doesn't mean anything sinister,
the word gauche is one of several, including the word sinister,
with ties to old suspicions and negative associations relating to the left side and use of the left hand.
In French, gauche literally means left, and it has the extended meanings awkward and clumsy.
These meanings may have come about
because left-handed people could appear awkward trying to manage in a mostly right-handed world,