653. Does Horse Racing Have a Future?

653. 赛马运动是否有未来?

Freakonomics Radio

2025-11-14

1 小时 1 分钟
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Thoroughbred auction prices keep setting records. But tracks are closing, gambling revenues are falling, and the sport is increasingly reliant on subsidies. Is that the kind of long shot anybody wants? (Part three of a series, “The Horse Is Us.”)   SOURCES:Anne Archer Hinkle, owner and director of Hinkle Farms.Cormac Breathnach, senior director of sales operations at Keeneland.Emily Plant, thoroughbred researcher and statistician, associate professor of marketing at the University of Montana.Mark Taylor, president of Taylor Made Farm.Marshall Gramm, horse player, professor of economics at Rhodes College in Memphis, Tennessee.Richard Migliore, head racing analyst for Fox Sports and New York Racing Association, retired jockey.Sean Feld, bloodstock agent.Scott Heider, managing principal of Chartwell Capital, thoroughbred investor.Thomas Lambert, economist at the University of Louisville.  RESOURCES:Death of a Racehorse: An American Story, by Katie Bo Lillis (2025)."State of the States 2025: The AGA Analysis of the Commercial Casino Industry," (American Gaming Association, 2025)."An Empirical Analysis of Reputation Effects and Network Centrality in a Multi-Agency Context," by Emily Plant (University of Kentucky, 2010).Calculated Bets: Computers, Gambling, and Mathematical Modeling to Win (Outlooks), by Steven Skiena (2001).Bill Oppenheim and Emily Plant's Thoroughbred Market Reports.Horseracing Integrity and Safety Authority. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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  • Once we started making this series about horses, this is the third and final episode in the series,

  • people kept telling us that

  • if we really wanted to understand the market for thoroughbred race horses,

  • which is the glitziest of all the horse markets, that we needed to get to Keenland.

  • Keenland is an auction complex in Lexington, Kentucky.

  • They hold six major sales a year.

  • The big one is the two week September yearling sale.

  • Unproven horses bursting with promise.

  • A horse that someone comes to Keeneland to buy with the dream that their yearling will be the next justify or the next American Pharaoh or God willing,

  • the next secretariat.

  • Horse hope springs eternal.

  • The yearling sale is the biggest sale like it in the world and the highest quality.

  • A huge share of champions over the past few decades,

  • maybe 40 percent of the winners of the biggest U.S.

  • races were bought at Keeneland as yearlings.

  • So this September, we decided to go see for ourselves.

  • Keenland is a massive complex with one race track and one training track,

  • a sales pavilion and 46 barns that each have 30 to 40 horse stalls.

  • You travel around by golf cart.

  • The grounds are extremely well manicured.