Most Replayed Moment: Why You’re Never Satisfied! The 4 Pillars of Lasting Happiness

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• 00:03

  So people in memory turn pleasure into enjoyment.

• 00:07

  That's right.

• 00:08

  So alcohol, add people in memory.

• 00:10

  You know,

• 00:10

  the Anheuser-Busch Corporation doesn't put out advertisements of a dude alone in his apartment pounding a 12 pack.

• 00:19

  That's how a lot of people use the product.

• 00:21

  But everybody knows that's an irresponsible, dangerous thing to do that can lead to alcoholism.

• 00:26

  What they show is the same guy with his brothers and friends clinking bottles together,

• 00:32

  having a great time.

• 00:33

  That is pleasure,

• 00:34

  alcohol plus people plus memory equals enjoyment and that leads to happiness

• 00:38

  because they want to join their brand to happiness,

• 00:40

  not just to pure pleasure and certainly not to addiction.

• 00:43

  Same with like Coca-Cola,

• 00:45

  all the Coca-Cola ads are like the world cup with your friends and in summer with your friends.

• 00:49

  Yeah, and that's actually less addictive.

• 00:51

  I mean, there's certain, you know, the sugar and caffeine are certainly addictive,

• 00:54

  but they don't have the same properties of brain capture in the same way for sure,

• 00:58

  because they don't, they don't stimulate as much dopamine as, you know, something like alcohol does.

• 01:04

  And so they're less likely to make you really addicted.

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