The new Double Eleven: smarter, faster, global

新双11:更智能,更快捷,全球一体化

Round Table China

2025-11-11

30 分钟
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单集简介 ...

Seventeen years after its debut, China's Double Eleven shopping festival no longer roars with the same frenzy of flashing deals and sleepless nights. E-commerce platforms are now focusing inward to optimize their operations with AI and instant retail. At the same time, they are expanding outward into global markets. The race has transformed from one about the loudest promotions to one about the most durable and efficient logistics. On the show: Niu Honglin, Steve & Xingyu
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单集文稿 ...

  • Discussion keeps the world turning.

  • Hello, welcome to Roundtable,

  • where we serve up piping hot debates on the issues that sizzle in China and beyond.

  • I'm Niu Helin.

  • 17 years after its debut,

  • Double Eleven's shopping festival in China no longer thunders with the same frenzy of flashing deals and sleepless nights.

  • Instead, a quieter revolution is taking place.

  • E-commerce platforms are turning inward, optimizing supply chains with AI,

  • rethinking delivery with instant retail, and looking out toward overseas markets.

  • The race is no longer about who shouts the loudest, but who runs furthest.

  • Did you make your purchase just yet?

  • Let's discuss on today's show.

  • For this episode, I'm joined by Xing Yu and Steve Heatherly.

  • Now grab your virtual compass and follow us to the heart of the discussion.

  • Remember when double 11 men staying up all night,

  • adding 10 things to your card and regretting 8 of them by morning?

  • That was 2015.

  • In 2025, your jacket arrives before breakfast.

  • Your AI shop assistant actually makes sense, and brands compete less for noise, more for loyalty.

  • The shopping festival has turned into a year-round conversation about efficiency,