Home alone: the relationship recession

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The Intelligence from The Economist

2025-11-11

24 分钟
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People are spurning marriage and any other kind of romantic relationship in record numbers. Our correspondents explore the non-dating market. The rise of AI companions could also have profound implications for society. And why tobacco companies are thriving.  Listen to what matters most, from global politics and business to science and technology—Subscribe to Economist Podcasts+
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  • The Economist.

  • Hello and welcome to The Intelligence from The Economist.

  • I'm Jason Palmer.

  • Every weekday, we provide a fresh perspective on the events shaping your world.

  • You've seen it in science fiction films for years:

  • the person who accidentally falls in love with an artificial intelligence.

  • That is now a reality.

  • Plenty of apps and services are popping up to provide AI companions of all sorts, from therapists to pixelly partners.

  • And usually, if a firm's customer base flees from its products, the business tanks.

  • So why is it that the peddlers of cigarettes are doing so well?

  • First up, though,

  • There's a centuries-old convention in storytelling where as a tragic play or saga ends in death, a happy one ends in marriage.

  • Coupling up has been for most of human history, a practical necessity.

  • Most.

  • Lots has changed in relatively recent times, particularly for women,

  • and what's resulting is a relationship recession, the rise of Generation Single.

  • Across America, 41% of women and 50% of men between the ages of 25 and 34 were single in 2023.

  • And the really surprising thing about that is that rate has doubled over the past five decades.

  • Jonathan Rosenthal is the editor of our International section.

  • And it's a trend reflected around the developed world.