The retiree shopping spree

退休族购物狂欢

Round Table China

2025-11-07

32 分钟
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Recent media reports identify Shanghai's elderly as a major mall consumer group. This often-overlooked demographic now dominates weekday foot traffic, pushing retailers to design spaces and services that appeal to both older and younger generations. On the show: Steve, Yushan & Yushun
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  • Discussion keeps the world turning.

  • Recent media reports have revealed that elderly people have become a big consumer group of shopping malls in Shanghai.

  • Perhaps a demographic that rarely gets looked at as big shoppers.

  • So why are older folks dominating weekday foot traffic in those shopping malls?

  • And how do the retailers and malls roll out tailored services and social spaces for them as well as their younger counterparts?

  • Coming to you from our studios in Beijing, this is Roundtable.

  • I'm Steve and for today's show I'm joined by Yushin and Yushan, first on the program.

  • While Shanghai shopping malls buzz with youth on the weekends,

  • something different occurs on weekdays as elderly residents become the primary patrons.

  • This trend has prompted mall management to fundamentally reevaluate their operational strategies,

  • moving beyond mere commerce to create inclusive multi-generational community hubs.

  • They are now actively designing environments that cater to the social and practical needs of older visitors,

  • while simultaneously ensuring the space remains appealing to the younger generation.

  • The key question is how these retail centers are adapting their amenities, their programming,

  • and overall atmosphere to successfully serve these two very distinct groups throughout the week.

  • This evolution reflects a broader understanding of the mall's role as a vital public space in the modern city.

  • Good afternoon, Yushun and Yushan.

  • Thanks for being here, shopping malls.

  • Do you guys still?

  • I mean, when I was a teenager,