Discussion keeps the world turning.
This is Round Table, I'm Steve Hatherly joined today by Youshun and Youshan.
Coming up, the era of digital resurrection has begun,
blurring the line between a meaningful tribute and a disturbing violation.
This ethical crisis was sparked when a tea company here in China used a recreated version of a late scholar to sell a product.
Yes, I put that in question form on purpose.
But it leaves us to wonder, is that okay?
Or do lines need to be drawn to protect the rights of those who have passed.
and now.
The emergence of AI capable of resurrecting the voices and images of the deceased presents a pretty big ethical dilemma.
Yes, the tech is there and yes, it is impressive.
But while it offers powerful new tools for preserving legacy and facilitating grief,
it simultaneously forces us to confront really urgent questions about consent and dignity and commercial exploitation.
A recent campaign featuring a digitally-digitally-recreased late tea scholar.
It was used by a tea company here in the country.
It's ignited this very debate and it makes us ask where exactly should we draw the line between what is a meaningful tribute and on ethical use.
This is a really kind of interesting story.
So tell us what that story is.
So this story, as you mentioned it in this one minute long video,
Zhang Tianfu, who is a renowned tea scholar in China,