The Media Show: Advertising race row

媒体秀:广告竞赛风波

The Explanation

2025-10-30

22 分钟
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单集简介 ...

A row over comments by a British MP has reignited debate about who we see in adverts. Sara Denby from the University of Oxford and Dino Myers-Lamptey from The Barber Shop agency share their views on how the industry has changed. In the US, major streaming companies are merging as they compete for global audiences. Camilla Lewis, Chief Executive of Curve Media, explains what this could mean for both producers and viewers. Historian Bettany Hughes returns with Treasures of the World on Channel 4. She talks about filming around the globe, how history programmes are made today, and why stories from the past still attract big audiences. Presenter: Katie Razzall Producer: Lisa Jenkinson Assistant producer: Lucy Wai Production co-ordinator: Phil Hawkins Technical co-ordinator: Samuel Iyiola Sound engineer: Sarlota Hadroj Touzimska
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单集文稿 ...

  • This BBC podcast is supported by ads outside the UK.

  • Welcome to The Explanation from the BBC World Service.

  • I'm Katie Razzle and this is The Media Show.

  • We're here to explain the trends behind the fast-changing media landscape.

  • This week on The Media Show,

  • a British politician has apologised after saying TV commercials are full of black people,

  • full of Asian people.

  • We'll take a look at what the stats actually show.

  • Streaming giants are merging.

  • Will it mean less choice in the shows we watch?

  • and the TV historian Betony Hughes on filming in deserts, soaps and underwater ruins.

  • There's been controversy in the UK this week after an MP for the Reform Party claimed that TV adverts weren't representative of British society

  • because as she put it,

  • they are full of black and Asian people.

  • The Prime Minister called the comments racism,

  • and the MP Sarah Pochin later apologised for what she called her poor phrasing.

  • But it started a debate about diversity and representation in advertising,

  • and before we pick up where our discussion on this began,

  • let's just play a clip of the comments in question, which were made on a phone-in-show on Talk TV.

  • It drives me mad when I see adverts full of black people,