2025-10-29
14 分钟Hi Science Quickly listeners, I'm Bre, Associate Book Sector at Scientific American.
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TikTok's algorithm, which shapes what more than a billion users see when they use the app,
has developed an almost mystical reputation for figuring out what people want to watch.
Those powers aren't actually magical, but they do matter.
An algorithm as widely used as TikToks can have a huge impact on our culture by determining what information people receive and how.
As TikTok prepares to spin off a US-only version of the app with majority American ownership,
plenty of questions loom about how the platform and its almighty algorithm might change.
Will new investors reshape what kinds of content is promoted or suppressed?
Here to break down what we know about the highly anticipated TikTok sale and what it might mean for the platform's future is Kelly Cotter,