Wigs are all the rage！

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• 00:05

  Hello, welcome to Roundtable,

• 00:10

  where we serve up piping hot debates on the issues that sizzle in China and beyond.

• 00:14

  I'm Niao Honglin.

• 00:16

  They call it the most fake business in China, and yet, it's never been more authentic.

• 00:22

  From the quiet city of Xucheng to the flashing screens of TikTok,

• 00:26

  strains of hair weave stories of labor, reinvention, and pride.

• 00:31

  In today's show,

• 00:32

  we take a look at the wig industry in China and see how some people change their lives,

• 00:37

  starting from the top.

• 00:39

  For this episode, I'm joined by Yu Shen and Steve Hathorley.

• 00:43

  Now grab your virtual compass and follow us to the heart of the discussion.

• 00:47

  Before electric vehicles went global, China's wigs have already been in the world's spotlight.

• 00:54

  And behind this boom stands a city few outside China have heard of,

• 00:58

  Xu Cheng in Henan Province in Middle China,

• 01:01

  home to over 4,000 wig-related enterprises and 300,000 workers, and 80% of the world's wig exports.

• 01:11

  Now, wigs aren't just going overseas, they're also returning home in full force.

• 01:16

  onto the heads of many young Chinese.

• 01:19

  So how did the wig economy take root?

• 01:23

  What's driving young consumers in China and around the world?

• 01:26

  We are talking about wig today.

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