Discussion keeps the world turning.
You're tuned in to Roundtable.
I'm Steve today with Youshan and Youshun.
Coming up, the bar of soap is being replaced by sea rooms and sunscreen and even makeup.
Men's grooming is undergoing a seismic shift with spending skyrocketing this year.
What is behind that change and how are legacy brands being challenged?
The face of masculinity is changing.
Literally.
After that, if your Monday needs a little motivating, stay with us.
Motivational Monday is on the way.
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And now.
In the past, and I think this was perhaps true for me as well,
men's cosmetic products might have meant nothing more than a bottle of shampoo.
In the past, it wouldn't have been considered manly to have a skincare routine.
Oh, times have changed.
Today,