Discussion keeps the world turning.
This is Round Table.
This is Round Table.
I'm Steve Hatherly joined today by Fei-Fei and Youshun.
But coming up, China's mice industry is back and it's bigger than anyone predicted.
Global players are now flocking in, but what's powering this remarkable comeback,
and how is China masterfully weaving its cultural story into the very fabric of business itself?
After that, recent data indicates that museum visits have surged to a historic high,
reflecting a booming public interest in cultural engagement.
But this success has been accompanied by a notable wave of back from visitors who frequently express concerns about the overall experience.
We'll find out exactly what those concerns are today.
Our podcast listeners, that's you, can find us at Roundtable China on Apple Podcasts.
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Roundtablepodcast at qq.com.
Once again, Roundtable podcast at qq.com and now Across China,
a powerful revival is underway within the mice sector.
The engine of business tourism, encompassing meetings, incentives, conferences, and exhibitions.
It's not merely a return to pre-pandemic activity, either.