The NBA season tipped off last night, and the league seems to be at a crossroads.
Legends like LeBron James, Stephen Curry, and Kevin Durant are slowly inching towards retirement,
prompting questions as to who's going to replace them at the top.
Then there's the issue of declining viewership in the United States.
So I think what the NBA has been trying to do here at this particular moment is say, hey,
we know we're incredibly popular for everywhere on social media,
but how do we make sure as many people as possible can see our games?
How do we get back to having those gigantic television numbers that they enjoyed during the Michael Jornera?
Ben Gulliver covers the NBA for the post.
you know, as the season starts this week, we're going to see the NBA's new plan,
how they're going to be reaching those people that maybe they were missing in the past,
or maybe they've lost here over the last 10 to 20 years.
From the newsroom of the Washington Post, this is Post Reports.
I'm Eva Wallace.
It is Wednesday, October 22nd, and today, Washington Post sports reporters are taken over the show.
We're coming at you the day after the NBA season tipped off.
We're previewing the biggest narratives this season, the teams and players to follow,
and we're going to dig in on the league's big existential questions.
If no one's watching, how does the NBA grow?
I think it might be a little bit counter-intuitive, but despite the fact that there's still...