2025-10-22
39 分钟第 120 季 第 1 集
It's November 2007 in Manhattan.
New York Times journalist Louise Story is talking on the phone with a scientist at an Illinois-based lab.
The Times recently got a tip that Lulu Lemon, a popular athletic apparel company,
might not be telling the whole truth about the materials used to make one of its athletic wearlines.
So they sent a sample of Lululemon's fabric to a lab for testing.
The sample is part of the company's new Vitacy line, which it claims is made with 24% seaweed fiber.
The tags on all Vitacy products tout the health benefits of wearing seaweed fibers,
claiming it can relieve stress and decrease inflammation.
But when Story speaks with the scientist, she learns what's actually in the fabric.
You sure?
There are no traces of seaweed in the clothing whatsoever.
It's possible there are trace amounts of seaweed, but if so, well, they're too small to detect.
Story feels the familiar jolt of knowing she has a scoop.
Lulu Lemon may not be telling the truth about what's in their clothing.
She knows her article will generate buzz, too,
because lately Lulu Lemon has been taking the women's athletic wear space by storm.
The Canadian company is less than a decade old,
but it already has around 60 locations and is planning a rapid expansion throughout North America.
People love the brand and are willing to shell out big bucks for high quality materials.
These Vitacy shirts retail for around $60,