Welcome to the LSE Events podcast by the London School of Economics and Political Science.
Get ready to hear from some of the most influential international figures in the social sciences.
My name is Ganga Sridhar.
I am assistant professor in the Department of Psychological and Behavioral Sciences at the LSE,
colleague of CAHALS.
It's my great honor to chair this event today.
First of all, a big welcome to all of you and thank you for making it out.
It's fantastic to see so many people here and a full-up auditorium.
Still welcome.
I'm looking forward to an amazing discussion afterwards.
A few notes on housekeeping.
The event will be live-streamed.
A bad concept will be up later if everything goes well and we have no technical issues.
And we're hoping that we had around a couple hundred people signed up for the live,
apart from the number of people here in this nearly full auditorium.
So it's going to be a good discussion, I think.
So I'll just do a quick introduction to Kahal.
And then I'll just give the floor to him so he can talk about this book.
So Kahal Moran is a visiting fellow at the Department of Psychological and Behavioral Sciences and a behavioral economist who looks at how bias is in heuristic affect consumer behavior.
He's also the creator of a YouTube channel called On Learning Economics,