China's spicy flavor takes Southeast Asia by storm

中国辛辣风味席卷东南亚

Special English

2025-10-13

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  • The world is changing fast that you can learn it at a slower pace.

  • Labeled in Chinese and Burmese, imported from southwest China's Chongqing municipality,

  • and reprocessed locally, have swiftly become a must-buy for shoppers.

  • A decade ago, Ma La, with its tingly and spicy taste,

  • was only a niche flavour at Chinese community gatherings in Myanmar.

  • But today, it has made its way into ordinary households.

  • To cater to local preferences,

  • Yan swapped the traditional oil in the hot pot base for lighter vegetable oil to make the spicy flavour easier for people to enjoy.

  • This shift reflects a wider trend with China's Ma La.

  • seasonings sweeping across Southeast Asia carried along the Lansang Mekong River into Singapore,

  • Thailand and Myanmar from restaurant tables to packaged snacks.

  • An increasing number of young Southeast Asians are embracing a no-spice, no-joy way of eating.

  • In Thailand, the craze has even added a new word, ma la, to the local vocabulary,

  • while hot pot and barbecue restaurants inspired by Sichuan cuisine are continuing to spring up in Bangkok and Phuket.

  • A Thai restaurateur based in Nanning said that Thai cuisine has always been known for its spiciness,

  • but Chinese Ma La offers more complex layered sensations.

  • Thai youth are particularly drawn To this exciting taste,

  • behind this flavorful exchange lies deepening regional cooperation,

  • initiatives like the Belt and Road,

  • the New International Land-Sea Trade Corridor,