#830: Nick Kokonas and Richard Thaler, Nobel Prize Laureate — Realistic Economics, Avoiding The Winner’s Curse, Using Temptation Bundling, and Going Against the Establishment

#830:尼克·科科纳斯和理查德·塞勒,诺贝尔奖得主——现实主义经济学,避免胜者诅咒,运用诱惑捆绑策略,以及逆流而上对抗既定秩序

The Tim Ferriss Show

2025-10-10

1 小时 57 分钟
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Richard H. Thaler is the 2017 recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is the New York Times bestselling co-author of Nudge: Improving Decisions About Health, Wealth, and Happiness and the author of Misbehaving: The Making of Behavioral Economics. His new book is The Winner's Curse: Behavioral Economics Anomalies, Then and Now.  My co-host for this conversation is Nick Kokonas. Nick is an entrepreneur, investor, and author best known as the co-founder of The Alinea Group (sold in 2024) and the reservation platform Tock, which is now owned by American Express. This episode is brought to you by: Seed's DS-01® Daily Synbiotic broad spectrum 24-strain probiotic + prebiotic: https://Seed.com/Tim (Use code 25TIM for 25% off your first month's supply) ExpressVPN high-speed, secure, and anonymous VPN service: https://www.expressvpn.com/tim (get 4 months free on their annual plans) AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D plus 5 free AG1 travel packs with your first subscription purchase.) * For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast. For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsors Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Discover Tim’s books: tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss  Instagram: instagram.com/timferriss YouTube: youtube.com/timferriss Facebook: facebook.com/timferriss  LinkedIn: linkedin.com/in/timferriss See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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  • Hello boys and girls, ladies and germs.

  • This is Tim Ferriss coming at you from a beautiful studio.

  • And I am going to introduce you to an interview,

  • a conversation with three people in total that I've been trying to set up for a year,

  • maybe longer than a year.

  • And it features both a new guest and a fan favorite.

  • So the new guest is Richard H.

  • Thaler.

  • He is the 2017 recipient of the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics.

  • There's a lot more to his bio, which I'll put in the blog post, but let's keep it short.

  • He is also a founding principal at Fuller Thaler Asset Management,

  • which uses behavioral finance to manage more than $30 billion in small-cap US equities.

  • He is the co-author of multiple New York Times bestselling books, including Nudge, and misbehaving.

  • We'll have the subtitles in the show notes as well.

  • His new book, which is actually a revision of a lot of what he has done and it still holds water,

  • is The Winner's Curse Behavioral Economics Anomalies Then and Now,

  • co-authored with economist Alex O.

  • Emis.

  • My co-host for this conversation with Richard is a friend of his, Nick Coconis.

  • Nick Coconis is an entrepreneur, investor,