2025-10-07
27 分钟The world is changing fast, but you can learn it at a slower pace.
This unique blend of traditional Chinese elements and modern design has become a new favorite among international buyers.
In Zhejiang Yijiang Cultural Supplies Company, an enterprise that integrates the production,
sales, research and development of stationery.
The excitement is palpable.
According to Zhang Ying, the company's director of human resources and administration,
in recent years, as Chinese cultural IPs have gained more attention globally,
The company started to export its own brands last year and the design team has also grown from just four or five people to over 20 now.
The company holds the official licenses for several popular IPs such as Sanrio,
Ultraman, and Transformers,
and has also independently developed a range of stationary IPs like Carrot,
a Koon Bear, and Unicorn.
These products have found their way into more than 20 countries and regions, including Europe,
the United States, Japan, the Republic of Korea, and Southeast Asia.
According to Jung, from January to July this year,
The company achieved an export turnover of over 30 million yuan,
about 4.2 million US dollars, up 50% year on year,
with about 40% of the total coming from its own brands.
This remarkable growth is not an isolated case.
Yiwu, a city often dubbed the world's supermarket for its expertise in consumer goods manufacturing,